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Increase your Profit by Understanding your Data

Driving action from understanding - Analysis Catalysis

How many businesses can genuinely answer ‘Yes’ to the following statement:

“I regularly review key data, understand what it tells me and drive action plans accordingly”

Think about the following questions

How many Customers do you have?
Is this number growing?
If not, who are you losing?
Could you predict this before loss?


Who are your ‘good’ Customers?
What do they buy and like?
Which markets do they serve?
Who else ‘looks like them’?
Do they perform as well?


Who are your ‘poor’ Customers?
Are they simply underperforming against potential?
If so, why?


Who are your profitable Customers?
How does this compare to the perception of ‘good’/’poor’?
What do they buy and like?
Which markets do they serve?
Who else ‘looks like them’?
Do they perform as well?


Who are your unprofitable Customers?
Can their ‘behaviour’ be changed to address this?
If not, what action to take?

How many products do you sell?
What is their age profile?
What is their sales/profit performance?
How many are growing/declining?
How many are duplicated (addressing same end-user application)?
Who buys what products?


How many Suppliers do you have?
How do they split by Cost of Sales and strategic importance?
What other costs do specific Suppliers introduce (eg MOQ, packaging, ...)?
How many are supplying duplicated products?
How many are supplying products available from other Suppliers?
Is there a valid reason for this?

Operating Optimally

The answer(s) to any of the above questions yields a view of your level of transacting efficiency and effectiveness

Hopefully, the answer to the question; “would you like to operate at optimum efficiency and effectiveness”, would always be a yes

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inspire has significant experience in identifying and understanding the sources of sub-optimal performance. Call us today to discuss our free one day trial on 01405 862443 or 07949 900892; alternatively e-mail contact@inspireassociates.co.uk

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